"CAN SPAM" Law Act and Bulletproof Web
So called "CAN SPAM"
law act of 2003/2004 clearly identifies what is
SPAM and what is not , at least in USA. Email
marketer should provide an ability to unsubscribe,
identify themselves and make clear subjects. Other
than that the Email Marketing is perfectly legal.
However the reality of Bulk Email Marketing is
much more harsh. Your ISP and Web Hosting provider
will disconnect You and will shot down your web
site after first complains by some bored users
even if your message was perfectly legal.
One of proven strategies on today's market became
a practice to make a COPY of existing web site
and host it with so called Bulk Email ISPs or
Bulletproof Web Hosting providers. We tried to
review major providers of such service and sorted
them by reliability.
What is the difference Bulk Mail and SPAM?
Bulk mail and email marketing can be an effective
way to communicate with your customers, increase
sales and improve customer service. You must however
be aware that there is a great difference between
a bulk mail campaign to your customers, or people
that have requested information from you or bought
products, and SPAM. Unsolicited Bulk Email, or
UBE, is Internet mail that is sent to a group
of recipients who have not requested it. A mail
recipient may have at one time asked a sender
for bulk email, but then later asked that sender
not to send any more email or otherwise not have
indicated a desire for such additional mail; hence
any bulk email sent after that request was received
is also UBE.
Nes Services India encourages all of our customers
to comply with the new USA federal law that went
into effect on January 1, 2004 referred to as
the "Can Spam" law. If you follow a
few simple guidelines (listed below), it is actually
very easy to comply with this new law. This law
supercedes all state and local laws regarding
"spam" (unsolicited bulk email), and
simply provides guidelines to prevent fraud and
deception, and to enforce the honoring of "remove
requests" (requests to have an email address
removed from a mailing list).
This new law does not make bulk email illegal
- in fact, many anti-spam organizations have complained
that it actually legalizes unsolicited bulk email
and will not curb the spam problem at all. Our
products are guaranteed 100% compliant with the
new USA federal "Can Spam" law that
went into effect on January 1, 2004.
This new law is primarily designed to combat fraud
and enforce the honoring of remove requests, and
does not prohibit anyone from sending bulk email.
As a matter of fact, many anti-spam organizations
have complained that it actually legalizes unsolicited
bulk email. However, there is a right way and
a wrong way to conduct a bulk email campaign.
The software programs and free resources on this
website will equip you with the tools and knowledge
you will need to succeed with email marketing
- legally. If you have a computer, an Internet
connection, and a willingness to learn, you can
begin getting the same results for your business
or organization that the big Fortune 500 online
companies are getting from bulk email marketing.
You just have to do it according to the rules.
A few of our customers have called and asked if
the new USA federal "Can Spam" law has
outlawed bulk email marketing. The answer is "no".
It simply provides a new set of guidelines to
combat fraud and other deceptive practices such
as using fraudulent or deceptive subject lines,
forged return email addresses, hijacked mail server
relays, and requiring that the bulk emailer provides
a valid unsubscribe option.
The software programs and resources available
on this website promote the use of respoNsible
bulk email marketing. We encourage you to use
these resources to conduct a bulk email campaign
that complies with the new "Can Spam"
law. Here are a few recommendations to make sure
you are in compliance with the law: