Net
Services India has always been focused on the
corporate internet community. Traditionally this
has been the most demanding and mobile sector
of the internet. The continual demand for brand-sensitive
designs that are visually pleasing, highly interactive,
search engine friendly, and flexible in regard
to content storage, has forced the development of a wealth of skills and knowledge.
Corporate web design projects are based on
briefs and workshops and are evolving organic
solutions that are checked by rigid signoff
procedures.
As standard practice all Net Services India
sites are built to adhere to the strict HTML
standard. This guarantees correct and usable
presentation of the
website in any standards-compliant
web browser.
All sites are designed in such a way that content
is clear to read and easily accessible. This
means providing content on high contrast areas,
providing text content that is adjustable to
a larger size (where possible and permitted
by the browser), and structuring content in
such a way that a user finds it in the most
commonly accepted fashion.
Site navigation is consistently built to meet
commonly accepted user expectations. To assist
with return visitor issues we commonly color
code areas to signify more clearly what area
a user is 'in'.
Unless otherwise noted, the design of each
site will be sophisticated and modern, with
usability as a central key. Each
design is structured
so that it will appeal to the target audience
of the project and effectively communicate the
necessary segments of information available.
Each
design is based around existing corporate
identity material and may take some license
and inspiration from current press and promotional
material of the organization. In situations
where branding is being finalised or
not suitable, Net Services India have
the
capacity to assist in aligning or developing from scratch suitable brand material.
Early
design workshops identify segments of
the target audience and allow the solution to
accommodate a service model for each user type.
This typically involves discussing the types
of user that will visit the site, what their
individual requirements are, and then producing
a
design (and possibly altering the sitemap)
to make certain that each site user is satisfied
in a particular manner or order. There may be
a major audience segment, a minor, and so forth.
The
design layouts follow the user group analysis
in the draft stage of the visual concept
development.